While starting a business is easier than ever in many ways, the foundation of any profitable business remains what it’s always been: determination, drive and hard work. As you begin your entrepreneurial journey, use this chapter to lay the groundwork for success

In this module of the Startup Roadmap, sponsored by The Entrepreneur's Source (TES), you’ll conduct a thorough self-assessment to confirm that you have what it takes to start a business.

You’ll assess your readiness to start a business, including your motivation, your skills and experience, your financial resources, your goals, and your support system. You’ll identify the tools at your disposal to help you succeed, and the tools you still need to acquire before proceeding.

Social media is a powerful tool that influences how people connect, support causes, and make purchasing decisions. In this session, you'll learn how to use social media to drive awareness, grow your following, and turn engagement into action. 

Whether you're just getting started or looking to fine-tune your approach, our expert presenter will share the core elements you'll need to create a successful social media strategy. You'll discover how to create a simple but effective social media plan that will help you get your audience's attention, build audience connections and maximize your business reach.

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Key Takeaways:

• How to hook your audience's attention: Learn why 45% of shoppers turn to social media for inspiration and how to use this in your strategy.
• Build Connections: Learn why 20% of consumers are more likely to buy from brands they can communicate with on social media.
• Simplify Your Strategy: Master the essentials of social media success, including the 15-minute social media plan and tips for getting started with paid ads.
• Maximize Your Reach: Claim your name across all channels, pick a primary platform to focus on, and tailor your posts for each channel to expand your impact.
• Engage for Growth: Use social media to increase awareness, provide top-notch customer service, and inspire your audience to take action.
• Turn followers into customers with engagement techniques that drive real business results